Working Out Loud @ Bosch – An interview with its sponsor

Katharina Krentz of Bosch agreed to share with us this interview that was conducted in Bosch with Mr Christoph Kübel, member of the Board of Management and Director of Industrial Relations of the Bosch Group, the sponsor of Working Out Loud in the organisation.

The Working Out Loud (WOL) initiative has started at Bosch in June 2015 with the first WOL circle pilots. Since these early days a lot has happened, and the former grassroots initiative has grown to a serious learning and collaboration approach within the company.

Since July 2017 Mr. Christoph Kübel, member of the Board of Management and Director of Industrial Relations of the Bosch Group, took over the role of its sponsor and supports the internal activities.

During a common lunch at the beginning of November the Working Out Loud Co-Creation team, which drives the topic within Bosch, had the chance to discuss with him his personal view on Working Out Loud.


from left to right: Monika Struzek, Thorsten Sylvester, Christoph Kübel, Timon Gaus, Katharina Krentz, Anja Rubik, Corinna Leitner (missing: Leonie Suffel, Anja Blesl, Jeroen Brands)

Mr. Kübel, what persuaded you to become sponsor of the initiative “Working Out Loud @ Bosch”?

As working in networks and using digital opportunities are key skills for all of us in the digital age, Working Out Loud (WOL) is something that is important to me. And these skills are also very important for Bosch. WOL Circles are a hands-on method to acquire these skills. I am impressed by the speed with which the topic has spread within Bosch and by how positive the worldwide feedback is. I am told again and again that the method enthuses and surprises associates with completely different backgrounds because it is so versatile and yet simple. And finally I have been asked to take over the sponsorship in such a charming way, that I was very willing to accept.

Mr. Kübel, what does “Working Out Loud” mean for you personally?

Personally, for me Working Out Loud means to collaborate virtually in a network and to be open for sharing my knowledge and learning from others.

Therefore, Working Out Loud stands for a mindset that we urgently need in a connected world. And here I don’t think only about associates like developers, IT guys and marketeers, but also about direct employees that work together in manufacturing networks across countries and divisions.

What is the significance of “Working Out Loud” and of the Working Out Loud Circle method for Bosch from your point of view?

Bosch is in the middle of its most fundamental transformation process ever. Digital change does not only affect our markets but also our working environment. In order to shape the connected world successfully, we need to collaborate across all borders, to support and to learn from each other. And it is not only a question of technology but much more of mindset. It is important for us that associates from all levels, functions and cultures contribute with their ideas and their expertise. Only together can we exploit the opportunities of the connected world.

Working Out Loud supports us in this development. The Working Out Loud Circle method offers associates an opportunity to experience network-based collaboration and to further develop this skill, independent from their hierarchical level. Thereby, the method supports a learning culture that we need for our change at Bosch. The approximately 20 hours that one needs to spend are a worthwhile investment from my point of view.

Finally, I like about WOL that it fits perfectly to our new leadership principles. Giving and seeking feedback is a crucial pillar of WOL. Within the board of management I took over responsibility for the We Lead Bosch principle „We seek and give feedback, and lead with trust, respect, and empathy.” I think it is essential for us that each and everybody develops this further.

You are not only involved with WOL but you also patronize many different networks within Bosch. Why do you consider networks to be so important in this day and age?

I am strongly convinced that we can only develop connected products if we have associates that are well-connected and work naturally within networks.

Bosch’s biggest asset are our associates with their knowledge, their experiences and their competencies.  To benefit from this asset, we need a close collaboration in networks and the willingness and active contribution of everybody to share their knowledge and to support others.

Mr. Kübel, what are your plans on supporting the initiative „Working Out Loud @ Bosch“?

First and foremost, I want to show with my sponsorship that we do support bottom-up initiatives at Bosch if they add value for our associates and our company. Working Out Loud fits perfectly to my own tasks and topics around the future of work, also known as New Work, so that I can play a part here. I am convinced that there is huge potential in WOL for our company that we can exploit.

And to be precise: On December 5th, 2017, the 3rd WOLCON, the annual conference on Working Out Loud, takes place in Renningen in which I will participate. I am looking forward to meeting you there!

Thank you very much, Mr. Kübel, for your time and for your open answers to our questions. We are looking forward to your participation in this year’s WOLCON and to the opportunity to ask more questions there.

More details regarding the Working Out Loud initiative at Bosch can be found here:



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s